Direct answer
A launch campaign should be scoped around the book, audience and launch window. Ask for separate line items for strategy, creative assets, outreach or PR, advertising management and the advertising budget itself.
Pre-launch work
Positioning, metadata, retailer pages, advance reader activity, email preparation and launch assets are often prepared before publication day.
Launch-window activity
Paid media, author content, outreach and promotional activity should be coordinated rather than treated as unrelated tasks.
Post-launch optimisation
A useful campaign includes review of performance and next steps instead of ending immediately after launch day.
This page provides general publishing information, not legal, tax or financial advice. Service scope and third-party platform terms should be confirmed before purchase or publication.
