A professional book launch service should define a launch window, target audience, positioning, retailer-page work, content or creative assets, paid-media responsibilities, outreach activity and reporting. The proposal should distinguish guaranteed deliverables from hoped-for outcomes.
Before launch
Metadata, pricing, retailer pages, author assets, advance content and campaign tracking should be prepared before the release date where practical.
During launch
Email, social, paid media and outreach work should follow one plan so messages and timing reinforce each other.
After launch
Useful reporting identifies what generated attention or sales signals and what should be changed for the next campaign stage.