KDP offers 35% and 70% ebook royalty options subject to its eligibility rules. Amazon’s current UK pricing guidance says the 70% royalty price band is £1.77 to £12.99, effective 7 July 2026. Always confirm current KDP terms before setting a launch price.
The royalty option is not just a percentage
Territory, list price and other KDP conditions affect whether a sale qualifies for the 70% option. Delivery costs can also affect ebook royalties under KDP’s terms.
Price changes matter
The UK upper limit for the 70% band increased to £12.99 in July 2026, so older articles quoting a £9.99 upper limit can now be outdated.
Use KDP’s live pricing screen
Platform rules change. Treat any publishing-service guide as explanatory and verify the final price and royalty shown in your KDP account.
Official sources
Platform fees and rules can change. Use the source links below when making a final publishing decision.
