A publishing package should be a clear scope of work rather than a vague list of benefits. It should identify the editorial level, design deliverables, file formats, publishing platforms, revision limits, ownership, third-party costs and the support provided after delivery.
Production deliverables
Look for precise descriptions of editing or proofreading, cover design, print layout, ebook formatting and final files.
Publishing setup
The proposal should explain metadata, ISBN guidance, platform uploads, account access and any distribution support.
Optional marketing
Marketing should have its own deliverables, channels, budget assumptions and reporting rather than being described simply as “promotion”.